Downloads are just around the corner and they will be live in a couple of weeks. At launch, we will have a little more than 50 shows available for purchase. This includes some huge names, some cult favorites, and some smaller acts. We understand there will be concerts you want to download that won’t be on the initial list – trust us – we are working on it. We think you will be happy with the service and are very excited to get it up and running.
Since we are spending an awful lot of our waking hours preparing for the launch, we have become a bit obsessed with the topic of downloads and the music industry. Grabbing a fair amount of press recently is Apple and EMI’s recent announcement. They plan to remove the Digital Rights Management copy protection from downloads and offer these “unprotected” songs at a premium price and higher bitrate (the same bitrate as you will find on Concert Vault). The CEO of EMI insists that this will “move the digital industry forward,” and he might be right. A number of experts view this as a significant step in the right direction; a step that signals the end for DRM and increased flexibility for the consumer. They think this might be enough to plug at least a few of the holes, buy some time, and figure out what to do next. There are a lot of others, however, that think this is another giant music industry misstep; going halfway, merely testing the waters. They argue that the model is so broken, you need to discard the remnants and jump in with something truly innovative.
There is no question that the big labels are increasingly in a tough position (feel free to grab your tiny violins). They built a cost structure supported by the extraordinary CD sales of the mid to late ‘90s. Business was humming and they chose to ignore both the threat and the opportunity of the Internet. The world wide web smacked them in the face by eating into full album sales through a mix of increased consumer choice and piracy. Their reaction has been an interesting trifecta of burying their collective heads in the sand, suing the children, and dabbling in technology. Not surprisingly, they have seen limited success with this to date, but now they may be moving in the right direction.
We’ve debated this issue at length internally and, to be honest, we don’t really know where the industry takes it from here. The times, they are a changing, and the world of music will definitely look a lot different in 10 years. One thing that will not change: people are looking for great music and are happy to pay a reasonable price for it when they find it. Our goals are simple and aligned with this – to provide you with great music, offer access to incredible memorabilia, and be a bit innovative along the way. We think we are providing a compelling new way for artists to make money from classic concert recordings in the digital age and hope you will support them.
We appreciate the patience on the downloads. In the meantime, enjoy the great music on Concert Vault and keep the comments coming.
Cheers
Wolfgang